Work · Case study
Timesavers identity redesign
A full-service mail house had a real edge—superior list proofing that delivers bulk mail at higher-than-average rates—but a name and logo that said none of it. I designed the original identity in 2007 and led the 2012 redesign when the client shortened the name from "Timesavers Data / All Precision Mail" to simply Timesavers.
Click to compare the 2007 mark and the 2012 tightening.
The story to tell
The benefit was already in the name—Timesavers—but the old lockup buried it under corporate filler. The client wanted to freshen up without losing equity from the original mark I had built years earlier.
What I made
Seven rounds of proofs across monogram explorations, wing-and-star heritage marks, and simplified banner systems—ending in a tighter wordmark that puts Timesavers front and center.
What it did
A cleaner, sharper brand that points straight at what makes the business valuable: precision mail, delivered faster and more reliably.
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