Work · Case study
Neera Truong real estate identity
Neera Truong needed an identity for her real estate practice—professional, approachable, and distinct in a crowded Dallas market. She connected strongly with Ted Baker's refined retail branding, which became a north star during exploration.
Click to view the final mark, business card, and concept exploration.
The story to tell
Real estate identities often default to generic rooflines and script type. Neera wanted something cleaner and more fashion-forward—confident without feeling corporate.
What I made
Dozens of NT monogram studies—from architectural roof peaks to interlocking letterforms—three concepts presented, then the selected mark applied to business cards and touchpoints.
What it did
A complete identity from concept to completion—from first sketch through final business card, with the full exploration in the gallery above.
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