Work · Case study
Keurig Dr Pepper · NACS Show 2018
Booth creative announcing the Keurig Dr Pepper merger for the 2018 NACS Show—two lockups and a full portfolio grid of brand marks for a high-traffic convenience-store trade show.
Click to open the full booth creative gallery.
The story to tell
A merger booth has one job: make the new entity feel inevitable on day one. Keurig Dr Pepper needed signage that worked at booth scale, read from the aisle, and showed the breadth of the combined portfolio without turning into a logo salad.
What I made
Primary and alternate booth lockups, portfolio pattern treatments, and a full brand-mark grid for NACS Show 2018—Booth 4044.
What it did
Show-ready print that announced the merger clearly and gave sales teams a confident visual anchor on the trade floor.
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