Brand & Identity
Logos, brand systems, rebrands, and the standards that keep them consistent. Most designers have never led a corporate rebrand at subsidiary scale. I have... including the complete LifeSynch transformation for Humana (logo, brand standards, capabilities system, member materials, and rollout). That same rigor applies whether you're launching a first identity or replacing one that no longer fits. Corporate rebranding services →
Design & Creative
Print and digital collateral, presentations, illustration, packaging, campaign creative, and the occasional thing nobody has a name for yet. Two decades of published, enterprise-grade design behind every piece.
AI-Accelerated Web Design & Development
Fast, clean, static websites... hand-built in modern HTML rather than trapped in a bloated CMS. When a project needs more than a site... web applications on modern frameworks, or mobile web apps... I build those too. AI in the workflow means quicker iterations and lower cost without giving up craft or control. I also migrate tired WordPress sites to lightweight, fast, easy-to-host HTML (I'm doing exactly that across my own portfolio right now).
Photography
Portrait, editorial, product, and brand photography... the same eye for hierarchy, contrast, and story that runs through everything else. Selected work at shakespearphotography.com.
Marketing & Promotion
Email campaigns, social media, and event marketing... plus the print and collateral that still does real work: brochures, catalogs and publications, mailers and postcards, business cards, stationery, and large-format printing. When a job needs specialists, I coordinate public relations, copywriting, mailing services, printing, and hosting.
Getting found in 2026 means more than Google. I run a research-first visibility program across classic search (SEO), answer engines (AEO), and generative AI (GEO)... so your business shows up, and gets cited, whether someone types it into a search bar or asks ChatGPT. Built on a real schema/knowledge-graph foundation and ranked by revenue, not vanity traffic.