SEO / GEO / AEO

Get found in search... and in AI.

For twenty years, "getting found" meant ranking on Google. That's still true, and it's no longer enough. People now ask ChatGPT, Perplexity, Gemini, and Google's own AI what to buy and who to hire, and those answers are built differently than a page of blue links. I make sure your business shows up in all three worlds... and, more importantly, that the visibility turns into customers.

How I'm different: yield, not vanity.

I don't chase traffic for its own sake. I start with research... real demand, real buyer intent, and the specific questions your customers actually ask... and every page I recommend has to earn its place by scoring on demand, business relevance, buying intent, and how realistically you can rank. The goal is qualified visibility that converts, not a bigger number in a dashboard.

The three fronts

SEO · Search Engine Optimization

The fundamentals done properly: fast semantic HTML, clean architecture, technical health, and content built around demonstrated demand. One page, one job... no thin, duplicate pages competing with each other.

AEO · Answer Engine Optimization

Structuring your content as clear, self-contained answers... one real question per page, answered in the first sentence, backed by a primary source... the exact format answer engines and voice assistants read aloud. Visible Q&A and schema kept perfectly in sync, so your answer is the one that gets quoted.

GEO · Generative Engine Optimization

The highest-leverage and least-understood layer: positioning your business to be cited and recommended by generative AI. Airtight entity clarity, verified and dated fact assets nobody else bothers to maintain, and an AI-readable knowledge layer (schema graph, llms.txt) so the models trust and surface you. Being the clearest authority on the facts that matter in your space is a moat competitors can't fake.

Under the hood: a real knowledge graph

Because I build the site and the structured data, I can give search engines and AI a coherent, machine-readable map of exactly what you are, what you sell, and who you're for... stable entity IDs, schema that mirrors your visible content (never fabricated), and a clean, crawlable foundation. Most "SEO people" bolt tags onto someone else's code. I control the whole stack.

Built on integrity

Authority and comparison content only works if it's true. I never invent competitor weaknesses, fake reviews, or prices that aren't real, and every volatile fact carries a verification date. That's what keeps you cited instead of penalized.

How it works

01
Growth thesis & audit

What you sell, to whom, and where you stand in search and AI today.
02
Opportunity map

The highest-yield search and AI territory, ranked, so we build what pays.
03
Architecture & build

The pages, extractable answers, entities, and schema, one at a time, done right.
04
Measure & maintain

Track qualified leads, not vanity traffic, then refresh as your market and the AI models move.

Common questions

What is the difference between SEO, AEO, and GEO?

SEO earns ranking in classic search results. AEO structures your content as self-contained answers so answer engines and voice assistants can quote it. GEO positions your business to be cited and recommended by generative AI, through entity clarity, verified fact assets, and an AI-readable knowledge layer.

How long before I see results?

Technical and answer-format fixes can surface within weeks. Entity authority and generative citation build over months. I sequence the fast wins first so there's something to measure while the compounding work runs.

Do you have to build my site to do this?

No, but it helps. When I build the site and the structured data together, the schema and the visible content can't drift apart. On an existing site I work with what's there and flag anything the platform won't let us fix.

Want to know where you stand in search and AI right now? Ask me for a visibility check.

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