Rebrand · Humana
LifeSynch
Identity under a Fortune 500 parent—standards, capabilities brochure, and nationwide rollout.
Services
Corporate rebranding & identity
Most brand designers have never led a corporate rebrand at subsidiary scale. I have—including LifeSynch for Humana—and I bring that rigor to every identity project, from a startup's first mark to an enterprise refresh.
LifeSynch capabilities brochure—closed, it spells EXPERT. Click to browse logo, standards, mailers, and member materials.
What counts as a rebrand
A rebrand is more than a new logo. It is a deliberate shift in what the organization stands for, how it looks, and how every touchpoint tells the same story. That can mean a new name, a merger identity, a parent/subsidiary relationship, or a refresh when the old brand no longer matches the business.
Subsidiary rebrands
They require two messages at once: association with the parent (trust, compliance, recognition) and a distinct promise (expertise, culture, offer). That shows up in logo structure, color systems, typography, templates, and how sales and member materials speak.
Typical deliverables
From the mark to the rollout—identity systems built to survive real-world use, not just the pitch deck.
What you get
- Brand strategy aligned to the story you're trying to tell
- Logo and visual identity system
- Brand standards and usage guidelines
- Launch materials and rollout planning
- Member, sales, or capabilities collateral as needed
- Web and digital alignment (static, fast, SEO-ready when I build it)
Member and provider materials—designed once, produced consistently across the organization.
Corporate & subsidiary experience
Full portfolio →
Identity refresh
Timesavers
Tightening an established mark when the story evolved but the name stayed.
New identity
Neera Truong
Concept exploration through final mark, business cards, and brand application.
I've also built programs for Steelcase's dealer network and identity systems for regional and enterprise clients.